The New Cultural History of Peronism

Power and Identity in Mid-Twentieth-Century Argentina

Autor: Karush, Matthew B.; Chamosa, Oscar; Milanesio, Natalia
Editor: Duke University Press
ISBN: 9780822347217
eISBN Pdf: 9780822392866
Lugar de publicación: Durham , Estados Unidos
Año de publicación digital: 2010
Mes: Mayo
Páginas: 320
DDC: 982.06/2
Idioma: Ingles

Descripción

In nearly every account of modern Argentine history, the first Peronist regime (1946–55) emerges as the critical juncture. Appealing to growing masses of industrial workers, Juan Perón built a powerful populist movement that transformed economic and political structures, promulgated new conceptions and representations of the nation, and deeply polarized the Argentine populace. Yet until now, most scholarship on Peronism has been constrained by a narrow, top-down perspective. Inspired by the pioneering work of the historian Daniel James and new approaches to Latin American cultural history, scholars have recently begun to rewrite the history of mid-twentieth-century Argentina. The New Cultural History of Peronism brings together the best of this important new scholarship.

Situating Peronism within the broad arc of twentieth-century Argentine cultural change, the contributors focus on the interplay of cultural traditions, official policies, commercial imperatives, and popular perceptions. They describe how the Perón regime’s rhetoric and representations helped to produce new ideas of national and collective identity. At the same time, they show how Argentines pursued their interests through their engagement with the Peronist project, and, in so doing, pushed the regime in new directions. While the volume’s emphasis is on the first Perón presidency, one contributor explores the origins of the regime and two others consider Peronism’s transformations in subsequent years. The essays address topics including mass culture and melodrama, folk music, pageants, social respectability, architecture, and the intense emotional investment inspired by Peronism. They examine the experiences of women, indigenous groups, middle-class anti-Peronists, internal migrants, academics, and workers. By illuminating the connections between the state and popular consciousness, The New Cultural History of Peronism exposes the contradictions and ambivalences that have characterized Argentine populism.

Contributors: Anahi Ballent, Oscar Chamosa, María Damilakou, Eduardo Elena, Matthew B. Karush, Diana Lenton, Mirta Zaida Lobato, Natalia Milanesio, Mariano Ben Plotkin, César Seveso, Lizel Tornay

Contents
Acknowledgments
Introduction
Populism, Melodrama, and the Market: The Mass Cultural Origins of Peronism
Peronists and Cabecitas: Stereotypes and Anxieties at the Peak of Social Change
The Malon de La Paz of 1946: Indigenous Descamisados at the Dawn of Peronism
Criollo and Peronist: The Argentine Folklore Movement during the First Peronism, 1943–1955
Unforgettable Kitsch: Images around Eva Perón
Working-Class Beauty Queens Under Peronism
Peronism in ‘‘Good Taste’’: Culture and Consumption in the Magazine Argentina
Political Emotions and the Origins of the Peronist Resistance
Final Reflections
Bibliography
About the Contributors
Index