Hollywood has a long tradition of bringing in emigre directors from around the world, dating back to the silent era. Today, as the film industry is ever more global, the people who make blockbuster movies seemingly reflect this tradition, hailing from many countries across the world. But that fact hides a fundamental difference, one that Melis Behlil examines in Hollywood is Everywhere: today's Hollywood studios are themselves transnational, with ownership structures and financial arrangements that stretch far beyond the borders of the United States. Seen in that context, today's international directors are less analogous to the emigre talent of the past than to ordinary transnational employees of other major global corporations.
- Cover
- Table of Contents
- Acknowledgments
- Introduction: Hello Hollywood
- Some Basic Questions
- Documenting “Foreigners”
- Structure of the Book
- 1. Defining Hollywood
- “New” Hollywood
- The Transnationalization of Hollywood
- Is Hollywood American?
- Hollywood as a Brand
- Denationalization and Deterritorialization
- 2. Cultural Work in a Globalizing World
- Definitions, Debates, Dimensions
- Global System Theory and the Transnational Capitalist Class
- Hollywood and Labor
- Networking: Representation and Reputation
- 3. Histories and Geographies of Global Directors
- A Brief History of Foreign Talent in Hollywood
- Talent Flows in “New” Hollywood
- The Ubiquity of Hollywood
- Runaway Destinations
- New Waves and Rising Stars
- Outsiders and Competitors
- Creating Connections
- 4. A View to a Franchise: James Bond
- Why Bond?
- From the Novels to the Films
- A Bondian History
- Other Franchises
- 5. “Once More with the Volume Up”: Auto-remakes
- Why Remakes?
- European Auto-remakes
- The “Asian Invasion”
- Remaking Continues
- 6. I Want My MTV: Advertising and Music Videos
- Why Advertising? Why Music Videos?
- The New Aesthetics of Advertising and Music Videos
- The Scott “Empire”29
- Convergence and Connectivity
- 7. Conclusion: “Everywhere is Hollywood”
- “Leaving” Hollywood
- New Rules of the Game
- Notes
- Bibliography
- List of Directors
- Index of Film Titles
- Index of Names
- Index of Subjects
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