This collaborative publishing project was built following those trends; it embraced the participation of diverse international authors, whose perception, rationale and research development helped signify the interest and need for an in-depth approach in consumer cultural studies to provide perspectives to tackle the market’s influence over popular culture, its diverse identity resources and intersections between influential analytical categories, such as surroundings, organizations and circulation and distribution of tangible and intangible products.
- Cover
- Title page
- Copyright page
- Contents
- Presentation
- Chapter 1: Consumer culture studies, a glance at the literature’s contributions to the concept
- Introduction
- Defining the area of study and time period
- Consumer culture studies
- Publication trend
- Type of text according to publication format
- Study concept and associated variables
- Methodology introduced by the texts reviewed
- Instrument (scale, log, guide)
- Type of sampling
- Conclusions
- References
- Chapter 2: Consumer decision process exploration: luxury fashion products in bogotá
- Introduction
- Literature review
- Methodological approach
- Selection of participants
- Description of the variables
- Instruments
- Results
- Analysis system for processing information
- Semantic network
- Dimensions and codes
- Analysis of the results
- Schematic of the purchase decision process
- Discussion
- Conclusions
- References
- Chapter 3: Internet marketing communications of trade enterprises in ukraine
- Chapter 4: Six marketing typologies in search of a customer (with apologies to luigi pirandello)
- Introduction
- The VALS (Values and Life Styles) Typology
- The claritas typology
- These sixty-six categories and their subcategories are shown below:
- Grid-group theory
- In defence of shopping
- References
- Chapter 5: The relation between culture and psychological processes of consumers: attributes-consequences-values linkages variations
- Means-end theory in cross-cultural contexts
- Dynamic approach to cultural orientation in styles of thinking
- Methodology
- General Study Design
- Participants
- Priming Manipulations
- Measurement of MEC Linkages
- Results
- Quantitative Variations in A–C and C–V Linkages
- MEC Linkage Complexity
- Discussion
- References
- Appendix A
- Appendix B
- Chapter 6: Marketing research processes. a perspective of the future from a qualitative view
- Introduction
- Methodology
- Results
- Marketing Bibliometrics Analysis According to Research Focus
- Analysis of the Experts’ Results
- Conclusions
- References
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