From fan-generated content on TikTok to music videos, the contemporary media landscape is becoming ever more vast, spectacular, and intense. In The Media Swirl Carol Vernallis examines short-form audiovisual media—Beyoncé’s Lemonade, brief sequences from Baz Luhrmann’s The Great Gatsby, TikTok challenges, YouTube mashups, commercials, and many other examples—to offer ways of understanding digital media. She analyzes music videos by Beyoncé, Lady Gaga, Janelle Monáe, Kendrick Lamar, Anderson .Paak, and others to outline how sound and image enhance each other and shape a viewer’s mood. Responding to today’s political-media landscape through discussions of Fox News and Presidential inaugurations, Vernallis shows how a media literacy that exceeds newscasts and campaign advertising is central to engaging with the democratic commons. Forays into industry studies, neuroscience, and ethics also inform her readings. By creating our own content and knowing what corporations, the wealthy, and the government do through media, Vernallis contends, we can create a more just world.
- Cover
- Contents
- Acknowledgments
- A Note on the Cover
- Introduction
- I. Post-Classical Cinema at the Limit
- 1. Partying in The Great Gatsby: Baz Luhrmann’s Audiovisual Sublime
- 2. Shattered Pleasures: Michael Bay’s Transformers: Age of Extinction
- II. Music Video and the Art-Video Border
- 3. Beyoncé’s Overwhelming Opus; or, the Past and Future of Music Video
- 4. Avant-Gardists and the Lure of Pop Music
- 5. Beyoncé’s Lemonade: She Dreams in Both Worlds: Carol Vernallis, Lisa Perrott, and Holly Rogers
- 6. Tracing the Carters through the Galleries: “APES**T/APESHIT” and the Louvre
- 7. Storytelling on the Ledge: Lady Gaga and Jonas Åkerlund’s “Paparazzi”
- III. Music Video’s Late Late Style
- 8. How to Analyze Music Videos: Beyoncé and Melina Matsoukas’s “Pretty Hurts”
- 9. Dave Meyers’s Moments of Audiovisual Bliss
- 10. Janelle Monáe’s “You Make Me Feel” and Anderson .Paak with Kendrick Lamar’s “Tints”: Getting Up in My [Rearview] Mirror
- IV. Audiovisual Aesthetics Online
- 11. Who Needs Music Documentaries When There’s TikTok and Carpool Karaoke?
- 12. TikTok and Costume-Drama Mashups on YouTube
- V. New Modes of Analysis: Industry
- 13. The Art of Color Grading Carol Vernallis, Jonathan Leal, Eric Weidt, and Aubrey Woodiwiss
- 14. Music Video Directors, Production Houses, and the Media Swirl
- VI. New Modes of Analysis: Neuroscience
- 15. Music Video’s Multisensory
- 16. Tracing the Asset: Humanistic and Quantitative Approaches to Cybercrime Film Trailers (Snowden and Bourne)
- VII. New Modes of Analysis: Politics and Vernacular Culture
- 17. New Technologies, Social Justice, and the Future in Beyoncé’s Audiovisual Albums
- 18. Fox News, COVID-19, Brief Media Aesthetics, and Historical Resonances
- Afterword
- Notes
- Bibliography
- Index
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