This book compiles 4 research papers from faculty members and students of the Business Sciences Department, illustrating how problems addressed within its disciplines are not only of interest to academia but also to businesses, society, and the state, thus completing the quadruple helix of innovation. The Social Appropriation of Knowledge transcends the boundaries of academia through the involvement of various stakeholders in the exchange of knowledge and expertise directed towards science, technology, and innovation. The evolution in these fields has rapidly transformed the economy and society to, among other things, enhance people’s well-being, reconfigure business productivity, and improve the efficiency and effectiveness of the State (CEPAL, 2021).
- Cover
- Title page
- Copyright page
- Contents
- Introduction
- 1. Profiling and characterization of centennials’ consumption in Pereira city
- Introduction
- Materials and Methods
- Results and Discussion
- Recognition of the Need (Consumption priority)
- Information Search
- Evaluation of Alternatives
- Purchase Decision
- Means of Payment
- Purchasing Products
- Post-purchase behavior
- Consumer Profile
- Conclusions
- References
- 2. Homicide, drug trafficking, and social disadvantage: a SEM application for complex social studies
- Introduction
- Literature Review
- Materials and Methods
- Case Studies
- Case study of the City of Pereira (Case-1)
- Case study of 32 Capital Cities (Case-2)
- Sample
- Results
- Model Structure
- Hypothesis and Model Description
- Model Evaluation
- Model fit Assessment
- Evaluation of the Measurement Model
- Results and Discussions
- Model Evaluation
- Global Model Fit Assessment
- Evaluation of the Reflective Measurement Model
- Evaluation of the Structural Model
- Discussion
- Conclusions
- References
- 3. Logistics: a path to competitiveness
- Introduction
- Methodology
- Theoretical Perspective
- Logistics
- Discussion
- Conclusions
- References
- 4. Methodological proposal for the characterization of access barriers to mental health treatment in Colombia
- Introduction
- Materials and Methods
- Results and Discussion
- Conclusions
- References
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