Bill Grueskin, Ava Seave, and Lucas Graves spent close to a year tracking the reporting of on-site news organizationssome of which were founded over a century ago and others established only in the past year or twoand found in their traffic and audience engagement patterns, allocation of resources, and revenue streams ways to increase the profits of digital journalism.
In chapters covering a range of concerns, from advertising models and alternative platforms to the success of paywalls, the benefits and drawbacks to aggregation, and the character of emerging news platforms, this volume identifies which digital media strategies make money, which do not, and which new approaches look promising. The most comprehensive analysis to date of digital journalism's financial outlook, this text confronts business challenges both old and new, large and small, suggesting news organizations embrace the unique opportunities of the internet rather than adapt web offerings to legacy business models. The authors ultimately argue that news organizations and their audiences must learn to accept digital platforms and their constant transformation, which demand faster and more consistent innovation and investment.
- Table of Contents
- Introduction
- Chapter 1. News from Everywhere: The Economics of Digital Journalism
- Chapter 2. The Trouble with Traffic: Why Big Audiences Aren’t Always Profitable
- Chapter 3. Local and Niche Sites: The Advantages of Being Small
- Chapter 4. The New New Media: Mobile, Video and Other Emerging Platforms
- Chapter 5. Paywalls: Information at a Price
- Chapter 6. Aggregation: ‘Shameless’ – and Essential
- Chapter 7. Dollars and Dimes: The New Cost of Doing Business
- Chapter 8. New Users, New Revenue: Alternative Ways to Make Money
- Chapter 9. Managing Digital: Audience, Data and Dollars
- Conclusion
- Acknowledgements
- The Authors
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