Television after TV

Essays on a Medium in Transition

Autor: Olsson, Jan; Spigel, Lynn
Editor: Duke University Press
Col·lecció: Console-ing Passions
ISBN: 9780822333838
eISBN Pdf: 9780822386278
Lloc de publicació: Durham , United States
Any de publicació digital: 2004
Mes: Novembre
Pàgines: 480
DDC: 302.23/45
Idioma: Anglés

Descripció

In the last ten years, television has reinvented itself in numerous ways. The demise of the U.S. three-network system, the rise of multi-channel cable and global satellite delivery, changes in regulation policies and ownership rules, technological innovations in screen design, and the development of digital systems like TiVo have combined to transform the practice we call watching tv. If tv refers to the technologies, program forms, government policies, and practices of looking associated with the medium in its classic public service and three-network age, it appears that we are now entering a new phase of television. Exploring these changes, the essays in this collection consider the future of television in the United States and Europe and the scholarship and activism focused on it.

With historical, critical, and speculative essays by some of the leading television and media scholars, Television after TV examines both commercial and public service traditions and evaluates their dual (and some say merging) fates in our global, digital culture of convergence. The essays explore a broad range of topics, including contemporary programming and advertising strategies, the use of television and the Internet among diasporic and minority populations, the innovations of new technologies like TiVo, the rise of program forms from reality tv to lifestyle programs, television’s changing role in public places and at home, the Internet’s use as a means of social activism, and television’s role in education and the arts. In dialogue with previous media theorists and historians, the contributors collectively rethink the goals of media scholarship, pointing toward new ways of accounting for television’s past, present, and future.

Contributors. William Boddy, Charlotte Brunsdon, John T. Caldwell, Michael Curtin, Julie D’Acci, Anna Everett, Jostein Gripsrud, John Hartley, Anna McCarthy, David Morley, Jan Olsson, Priscilla Peña Ovalle, Lisa Parks, Jeffrey Sconce, Lynn Spigel, William Uricchio

CONTENTS
LYNN SPIGEL Introduction
I. INDUSTRY, PROGRAMS, AND PRODUCTION CONTEXTS
- JOHN CALDWELL Convergence Television: Aggregating Form and Repurposing Content in the Culture of Conglomeration
- CHARLOTTE BRUNSDON Lifestyling Britain: The 8–9 Slot on British Television
- JEFFREY SCONCE What If ?: Charting Television’s New Textual Boundaries
- WILLIAM BODDY Interactive Television and Advertising Form, in Contemporary U.S. Television
- LISA PARKS Flexible Microcastting: Gender, Generation, and Television-Internet Convergence
II. TECHNOLOGY, SOCIETY, AND CULTURAL FORM
- WILLIAM URICCHIO Television’s Next Generation: Technology/Interface Culture/Flow
- ANNA McCARTHY The Rhythms of the Reception Area: Crisis, Capitalism, and the Waiting Room TV
- JOSTEIN GRIPSRUD Broadcast Television: The Chances of Its Survival in a Digital Age
- ANNA EVERETT Double Click: The Million Woman March on Television and the Internet
III. ELECTRONIC NATIONS, THEN AND NOW
- JAN OLSSON One Commercial Week: Television in Sweden Prior to Public Service
- MICHAEL CURTIN Media Capitals: Cultural Geographies of Global TV
- DAVID MORLEY At Home with Television
- PRISCILLA PEÑA OVALLE Pocho.com: Reimaging Television on the Internet
IV. TELEVISION TEACHERS
- LYNN SPIGEL Television, the Housewife, and the Museum of Modern Art
- JOHN HARTLEY From Republic of Letters to Television Republic? Citizen Readers in the Era of Broadcast Television
- JULIE D’ACCI Cultural Studies, Television Studies, and the Crisis in the Humanities
Contributors
Index