Strategic Polarization in social Media

Strategic Polarization in social Media

  • Author: Ortega, Reynaldo Y.; Nieto, Fernando; Dorantes Gilardi, Rodrigo; Sotomayor, Cristina I.
  • Publisher: El Colegio de México
  • ISBN: 9786075643847
  • eISBN Epub: 9786075643847
  • Place of publication:  Ciudad de México , Mexico
  • Year of publication: 2022
  • Pages: 171

This book presents the results of a Project on political polarization in social media by researchers from El Colegio de México under the auspices of the National Electoral Institute of Mexico. Polarization is a pathological form of distancing and opposition between political alternatives. It can have adverses effects, including institutional paralysis and the abandonment of the democratic debate. It also fosters narratives that justify violations and attacks on democracy. Polarization can be expressed in different ways and in different áreas. However, social media networks ─such as Twitter─ are particularly prone to this phenomenon. This study is one of the first of its type in Mexico. Among the most important findings, we show that communities with similar political identities generate echo chambers in both electoral and non-electoral periods. Experimental evidence also indicates that polarization in social media platforms can have offline effects as it tends to reinforce political identities and mobilize Support for or against them.

  • Content
  • SUMMARY
  • What Is Polarization and Why Does It Matter?
    • The Problem of Polarization
    • Political Fragmentation, Competition, and Polarization
    • Strategic Polarization
    • Strategic Polarization in Social Media: The Case of Twitter
  • Macroscopic Analysis of aTwitter Network
    • Macroscopic Analysis of the Network
    • Temporal Patterns of Followers
  • Tweet Analysis
    • Tweet Classification
    • Temporal Evolution of the Tweeting Discourse
    • Clusters and Their Discourse, on Two Axes
  • Effects of Polarization Outside of Twitter
    • Political Identities and the Effects of Polarization in Networks
    • Procedures and Measurements
    • Results
  • Conclusions
  • BIBLIOGRAPHY
  • APPENDIX
  • Twitter accounts included in the network analysis
  • Twitter accounts included in the network analysis
  • Pre-test tweets (Spanish)
  • Pre-test tweets (Spanish)
  • Experiment tweets (Spanish)
  • Experiment tweets (Spanish)
  • Questionnaire (Spanish)
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