This book addresses the multiple challenges of this new type of system. It seeks to show how, in the digital age, companies pursue the massive collection of personal data and how they deal with their power of information accumulation while also trying to push forward their business strategy. In the case of the Internet giants—Google, Amazon, Facebook, Apple, and Microsoft (GAFAM)—they now possess an ability to reconfigure the behaviour of individuals, clients, and citizens globally. Specifically, this book analyzes the privacy policies of selected companies that use data-driven business models in four Latin American countries: Brazil, Chile, Colombia, and Mexico. It also assesses how prepared these states are to protect their citizens against the exploitation of their personal data and to face the legal and technical challenges of Big Data in an ever-changing transnational context, and with actors more powerful than nation states.
- Cover
- Title page
- Copyright page
- Contents
- Acknowledgments
- Introduction
- 1. Digital Economy and Big Data
- 2. The Issue of Regulation
- 3. Two Relevant Regulations: Europe and California
- 4. Inputs for Regulation in Latin America
- 5. Book Methodology and Structure
- 6. Country Reports
- 7. Scope of the Research
- References
- Application of the personal data protection law in brazil: A case study of some data-driven businesses
- 1. Selection of CDDBMs
- 2. Characterization of CDDBMs’ Operations
- 3. Evaluation of the Personal Data Protection
Legal Regime to Address the Dynamics of the
Companies Analyzed
- 4. Evaluation of the National Data Protection
Authority’s Capacity to Deal with CDBBMs
- Conclusion and Recommendations
- References
- Accountability of facebook and other businesses in chile: Personal data protection in the digital age
- 1. Methodology
- 2. Selection of CDDBMs
- 3. Characterization of CDDBMs Operations
- 4. Capacity of the Personal Data
Protection Legal Regime
- 5. Evaluating the Capacities of the Data
Protection Authorities
- Conclusions and Recommendations
- References
- Accountability of companies with data-driven business models in colombia: Personal data protection in the digital age
- 1. Introduction and Selection of CDDBMs
- 2. Operations of CDDBMs
Collecting Data in Colombia
- 3. How Prepared are the Colombian Personal
Data Protection Regime and the Competent
Authorities to Face the Challenges Posed by
the Digital Age
- References
- Accountability of cddbms in mexico
- 1. Selection of CDDBMs
- 2. Characterization of the CDDBMs’ Operations
- 3. Evaluation of How Prepared the Personal Data
Protection Legal Regime Is to Address the New
Dynamics of the Digital Age
- 4. Evaluation of the Capacities of the
Data Protection Authorities to Hold
the CDDBMs Accountable
- Recommendations
- References
- CDDBMs and personal data protection in brazil, chile, colombia, and mexico: The common experience
- 1. Standard Aspects and Risks
of CDDBMs Operations
- 2. Data Protection Laws in Brazil,
Chile, Colombia, and Mexico
- Conclusions and Recommendations
- References
- About the authors
Text
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