The Soul of Anime

The Soul of Anime

Collaborative Creativity and Japan's Media Success Story

  • Author: Condry, Ian
  • Publisher: Duke University Press
  • Serie: Experimental Futures
  • ISBN: 9780822353805
  • eISBN Pdf: 9780822397557
  • Place of publication:  Durham , United States
  • Year of digital publication: 2013
  • Month: February
  • Pages: 256
  • DDC: 791.43/340952
  • Language: English
In The Soul of Anime, Ian Condry explores the emergence of anime, Japanese animated film and television, as a global cultural phenomenon. Drawing on ethnographic research, including interviews with artists at some of Tokyo's leading animation studios—such as Madhouse, Gonzo, Aniplex, and Studio Ghibli—Condry discusses how anime's fictional characters and worlds become platforms for collaborative creativity. He argues that the global success of Japanese animation has grown out of a collective social energy that operates across industries—including those that produce film, television, manga (comic books), and toys and other licensed merchandise—and connects fans to the creators of anime. For Condry, this collective social energy is the soul of anime.
  • Contents
  • Note on Translations and Names
  • Introduction: Who Makes Anime?
  • One: Collaborative Networks, Personal Futures
  • Two: Characters and Worlds as Creative Platforms
  • Three: Early Directions in Postwar Anime
  • Four: When Anime Robots Became Real
  • Five: Making a Cutting-Edge Anime Studio: The Value of the Gutter
  • Six: Dark Energy: What Overseas Fans Reveal about the Copyright Wars
  • Seven: Love Revolution: Otaku Fans in Japan
  • Conclusion: Future Anime: Collaborative Creativity and Cultural Action
  • Acknowledgments
  • Notes
  • References
  • Index

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