Broadcasting Modernity

Broadcasting Modernity

Cuban Commercial Television, 1950-1960

  • Author: Rivero, Yeidy M.
  • Publisher: Duke University Press
  • Serie: Console-ing Passions
  • ISBN: 9780822358596
  • eISBN Pdf: 9780822375685
  • Place of publication:  Durham , United States
  • Year of digital publication: 2015
  • Month: April
  • Pages: 264
  • Language: English
The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba’s identity as a modern nation. In Broadcasting Modernity, television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.
  • Contents
  • Acknowledgments
  • Introduction. Broadcasting Modernity, Spectacles, and Television
  • 1. Prelude to the Spectacles: Constituting a Modern Broadcasting System through the Law, 1923 – 1950
  • 2. Spectacles of Progress: Technology, Expansion, and the Law
  • 3. Spectacles of Decency: Morality as a Matter of the Industry and the State
  • 4. Spectacles of Democracy and a Prelude to the Spectacles of Revolution
  • 5. Spectacles of Revolution: A Rebirth of Cubanness
  • 6. From Broadcasting Modernity to Constructing Modernity
  • Epilogue
  • Notes
  • Bibliography
  • Index

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