Most practitioners and decision makers look at corporate social responsibility (CSR) as a socially responsible management practice on top of what company leaders generally do: focus on the sustainable, long term financial profitability of their corporation. This book focuses on a political understanding of CSR: the author bridges politics with corporate social responsibility and in a creative and provocative manner. Braun seeks to explore why and how corporations are to be seen as political actors with important roles in our current societies. The first part discusses the social context, the various stakeholder approaches and it also endeavors – with the help of the historic/political parallel of the bourgeois revolutions in the 19th century – to define the corporate polity. The second part analyses the new kind of political operational logic from the viewpoint of the different areas of corporate operation; it gives an overview of the consequences for the individual areas of operation and indicates how corporate policy can be realized in the given field of operation. The third part of the book introduces the institutions necessary for the creation of the corporate polity.
- Cover
- Title page
- Copyright page
- Table of Contents
- Introduction
- PART I: THE THEORY OF RESPONSIBILITY
- 1. Responsibility
- 2. Stakeholders
- 3. Corporate politics – stakeholder democracy
- PART II: APPLYING RESPONSIBILITY
- 4. Responsible corporate management
- 5. Responsible operation
- 6. Responsible marketing
- 7. Responsible finances
- 8. Responsible Research and Innovation
- PART III: THE OPERATION OF CSR
- 9. Standards and guidelines
- 10. Stakeholder inclusiveness and democracy
- List of References
- Index
- Back cover
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