Unlike the myriad writing manuals that emphasize grammar, sentence structure, and other skills necessary for entry-level editing jobs, this engaging book adopts a broader view, beginning with the larger topics of audience, mission, and tone, and working its way down, layer by layer, to the smaller questions of grammar and punctuation. Based on Michael Evans's years of experience as an editor and supplemented by invaluable observations from the editors of more than sixty magazines—including The Atlantic, Better Homes and Gardens, Ebony, Esquire, and National Geographic—this book reveals the people-oriented nature of the job.
- Contents
- Preface
- The Big Picture
- 1. From Spark to Flame: How to Conceptualize a Magazine
- 2. Who Is Out There? Finding and Understanding Audiences
- 3. Hocus Focus: The Magic of a Clear Mission
- 4. Freedom and Responsibility: The Law and What to Do About It
- 5. Does Write Make Right? The Ethics of Editing
- The Big Questions
- 6. The Plan’s the Thing: Planning Issues and Working with Writers
- 7. Hands Off! First, Make Sure It Makes Sense
- 8. Editorial Muscle: Checking an Article’s Fit and Tone
- 9. Beginnings, Endings, and All that Comes Between: Structure, Leads, and Conclusions
- The Small (but Important) Stuff
- 10. How’s That, Again? The Facts of Fact Checking
- 11. Word World: The Joy, Beauty, and Sheer, Staggering Unimaginable Grace of Grammar
- 12. Word World II: The Cutting Edge of Tricky Grammar
- 13. Dots and Squiggles: Spelling, Punctuation, and Other Proofreading Stuff
- 14. The Supporting Cast: The Other Little Things that Editors Do
- 15. The Business of Editing: How to Recognize Success Without Looking Overly Surprised
- 16. Final Thoughts: A Great Job and How to Get It
- Say What? Some Important Terms and What They Mean
- A Brief Bibliography
- Index
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